Many ecommerce teams fear that adding personalisation will slow down their sites, but it doesn’t have to. This article explores how to keep personalised experiences fast and seamless, from separating rendering from data to using your own design system and delivering content through the edge. Make every visit count, without slowing down your site.
Most ecommerce visitors don’t convert, but that doesn’t mean they’re not interested. Here’s how on-site personalisation can help you turn quiet traffic into real opportunity.
The biggest barriers to successful personalization are not tools, they’re culture, habits, and how people work together. We break down 3 best practices that help teams get unstuck. Companies that get this right see results their competitors can’t match.
Agentic AI can decide exactly what to show each visitor, but those decisions are useless if they never reach the customer. This post shows how Contenzi connects real-time decisions from tools like Hightouch and Pega to dynamic, on-brand website experiences using live Shopify data.
The final part of our Modern Marketing Stacks series explores the CDP-driven stack, where a tool like Segment or Tealium unifies data and powers real-time activation. It’s a fast way for marketing teams to deliver personalisation without needing their own data infrastructure.
The Warehouse-Driven Stack brings a composable approach to marketing, with a central data warehouse powering consistent audiences across tools. It’s ideal for teams who want flexibility and control without a full CDP.
The Cross-Channel Engagement Stack helps ecommerce teams go beyond one-off messages by connecting email, SMS and on-site content into cohesive customer journeys. It’s ideal for brands ready to personalise without the complexity of a full CDP or data warehouse.
This series breaks down real-world martech stacks, from simple to advanced, to help ecommerce teams personalise faster without overcomplicating things. Part 1 starts with lean, familiar tools that can already power meaningful on-site experiences.
Many teams give up on personalisation too soon. This post shares four practical ways business leaders can simplify the process, stay on brand, and turn personalisation into a consistent, measurable success.
This guide breaks down the four stages of personalisation maturity and shows you what to focus on at each one. Whether you're just exploring the idea or ready to scale, you'll find practical steps to help your team move from planning to action.
Ad costs are rising, but conversions aren’t keeping up. This post explains why more traffic isn’t the fix, and what ecommerce teams should focus on instead.
Why do websites still treat every visitor the same—even when you’ve got the data to do better? This post unpacks what’s missing and how to fix it.
